The craze for online shopping surging day-by-day for its absolute advantages. There are large numbers of people who love to enjoy in-store shopping. Browsing over the sales rack today seems to be more convenient online.
There is a fundamental change in the buying patterns of shopping enthusiasts. Online sales expected to conclude that 15% of all retail sales by 2020.
There are several reasons which influenced the surge in online sales. Let me describe some of them below.
Mobile and tablets have leaped computers and desktops over the last decade. Mobiles used the most when it comes to browsing and searching for products online. That’s why many online stores have introduced mobile apps. It helps to ease customers to buy online by using their smartphones.
Desktop sales still account higher compared to mobile transactions. But, the former count expected to supersede shortly.back to menu ↑
Online companies are striving to ensure better and faster deliveries to their customers. It helps e-commerce businesses to account higher sales. Services like Amazon Prime ensure delivery of products within 2 hours of order placement. Most of the companies are providing products delivery within 2-3 days. The best part is that many e-commerce companies offer a free shipping option. It is making it lucrative to the buyers.back to menu ↑
Today’s customers are not hesitant in placing orders online. The primary reason for most of the companies follows easy return policies. We need to visit the store in case of return or replacement while buying offline. It’s possible to return products with one click in online shopping.back to menu ↑
Elevated Shopping Experience
Many successful brands are introducing cutting-edge technology. It is elevating more customer experience. For example, the hospitality industry is offering VR shows to patients. It provides a virtual experience to them and ensures a detailed perspective. Also, clothing companies are providing a virtual experience with 360-degree visuals. It showcases the different angles of clothing for customers.
There are several online product reviews provided by customers. It gives a broader view of the product from the viewpoint of the public.back to menu ↑
Today smartphones have made our lives easier. We can book a flight or a hotel or a ride within a minute with a click. Certain stores offer the facility to buy products online along with an in-store pick-up. It eases the process of shopping as well as returns or replacement.
Subscription boxes are the new e-commerce strategy which doubled in the last five years. It allows loyal customers to pick-up their preferred products they want to receive. These products delivered to their door-steps at monthly schedules. This facility gives an edge to online sales over in-shop purchases.back to menu ↑
Competitive Shipping Costs
Brands provide free shipping to attract new, appease old, and loyal customers. Most done during the great shopping and festival seasons. Many grocery stores ease customers with door-step delivery at minimal shipping cost. Even a few online stores specify an amount beyond which the shipping cost becomes zero. Today’s customer buying at their convenience.